Wildwood Business Association Logo
What a crazy fun 24 hours…whew.
Last night I had the privilege of speaking to my fellow members in the Wildwood Business Association about an opportunity for them to become the leading-edge social-network-maximized community association in the St. Louis area – by implementing the ESAD Marekting Web Program. I basically gave them my sales spiel and pitched a normal ESAD Marketing Web Presence – a 20th-Century static website backed with an ESAD-integrated set of 21st-Century technology that saturates the indexes, search engines, and social networks with content – their content.
Good, high-quality content of benefit to all people within their community. Very cool stuff.
They are a very modest-sized and progressive community association with very low annual dues that just slams their members with unique advertising and promotion opportunities whenever possible. They’ve managed to co-market their association and its members with several other community events…just very cool stuff. As a member, I’ve seen their P&L.
I knew they needed our help, everyone in the Midwest needs to know about what’s going on down in Wildwood.
I had met with the former President (now co-Marketing Chair) Tim Ward and Katie Lorenz (co-Marketing Chair) just before the current President David Coleman and the rest of the new leadership was elected at last month’s general membership meeting. They were excited, I was excited. I volunteered a little bit of my time to speak at meetings (and a little more if we managed to implement the ESAD Marketing Web Program). We just needed to come up with a way to pay for it…
Aha. A banner ad program. We came up with a program that would allow the membership to fund the website through sales of 1 banner ad space on their website (around 1024 x 125 pixels). Even the quarterly rate was well under $1 a day.
I figured that, you know, through the year and all – we had a pretty good shot at breaking even…;) I admit it, sometimes I ‘sandbag’ a little.
I spoke last night…I was rusty but I hoped I carried forth the passion I had been infected with by the community of Wildwood (where’s Tim Woerther? lol…) and the Wildwood Business Association in particular.
I closed and the membership almost forgot to vote…rofl…but I’m happy to report it was unanimous in support . We got the laptop out, and ended up paying for over 50% of the cost of the site implementation ON THE SPOT.
Wait. What was that? That’s right. The vote happened a little after 8:00 p.m. We charged the Association literally thousands of dollars for what’s easily verified to be a $10,000 value. 50% of the revenue goal for the year was met by 9:30 p.m.
But wait, it gets better…
I met with my media production and integration guy late last night (who will be joining the WBA and will also be buying a banner ad) – we’re going to be able to have this site up and running by Wednesday so that we can start populating it with content. 21 Days early. Very cool. I owe it to the Association to get it done that quickly for their support.
I had lunch down at WP&G and met with Jeff and firmed up some details for a charity fundraiser we’re co-sponsoring July 6th (more on that later) to benefit the Averi Budde Foundation. Katie sent out a nice e-mail blast discussing the program for the members that couldn’t attend last night, and Kathryn had already was asking me why I hadn’t put a place on the form for a credit card number…lol I stopped in down at the Mikel Garrett Plaza and Amusement Center and saw Mikel who had sent me an e-mail 10 minutes previously and I think is still convinced he was able to summon me that way…ran into Tim in the parking lot on the way to…lol…meet with David – man I love that new “can’t say the name yet” branch…can’t wait to see the new logo next week! There’s poor Gayle…:( I can’t wait until you can take a breath and relax after the big move!
I returned home. The car needed a break…;) I had 2 or 3 people I wanted to see and didn’t get to see…sigh. It was a little before 5, and I needed to check my mail. Another new member also wanting a banner ad – and this was the perfect platform for our favorite charity, the Averi Budde Foundation to introduce the Foundation to and become involved with the WBA – very cool tie in with the fundraiser on July 6th down at Wildwood Pub & Grill.
I skimmed the responses. I did a little math.
Again, I had just charged the Association thousands of dollars for a 21st-Century social network maximized infrastructure for serving both static and dynamic content to its members and everyone in West County (and all over the world).
At 4:50 p.m. on the first day of “operation” of the Wildwood Business Association website, it was officially generating revenue for the Association.
Day 1… Profitable. And we haven’t even built the site…;) There are going to be three new members that I know I’ve enticed to join – maybe even to take advantage of the deal I’m giving all Association members (as of June 15, 2010) on the ESAD Marketing Web Program through June 30, 2010…;)
ESAD Marketing. Creating opportunity – for all – to excel in the 21st Century economy.
We. Make. Shi*. Happen.
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